Choosing a suitable estate agency to market your property is the most important decision you can make to ensure the quickest possible sale and a stress free experience. enfields is structured to deliver two key things, the capability to market property in the very best way to achieve excellent results and service levels to all customers that secures repeat business and ongoing recommendation, the most intelligent form of marketing for any business!
We would welcome the opportunity to value your property and invite you to make an enquiry by contacting your local branch. To help you at this key stage of selling your home we have provided a guide to some key features you should look for when choosing a suitable agency to market your home.
- Staff
Staff should be articulate and experienced yet friendly and approachable. Visit the branch, make contact over the telephone to form your impression. Staff with good local knowledge will also boost service levels.
- Access to service
The agency should be open 7 days a week and operate long opening hours so that customers have excellent access to service.
- Good on-line presence
The agency should maintain an instantly updated and user friendly website.
- Modern technology
The agency should employ a modern IT and communication system that facilitates the way and the speed at which they can market your property and how they can communicate with buyers and provide you with regular feedback.
- Property marketing
The agency should employ a range of promotional techniques in order to market your property sufficiently this should include their own website, on-line property portals (i.e. rightmove.co.uk), branch displays, boards, direct marketing via email, SMS, post and telephone and advertising. Consider whether the quality of marketing materials will show your property in the best light. The agency should conduct accompanied viewings and have options for special techniques such as open days for particular property types.
- Complete moving services
By providing access to a range of moving home services such as surveys, mortgages, conveyancing and removals an agency will be able to make the process of selling and buying much more straightforward. They will also attract greater interest into their services.
- Branch environment
An agency's branch should be inviting and comfortable for customers. Properties should be displayed in the window and on walls to attract interest and staff should be smartly dressed, friendly and enthusiastic. This will enhance potential buyer's experience with the agency which will benefit the marketing of your property in the long run.
- Good communication
Having an agent who makes regular contact with you and updates you truthfully on property marketing and the subsequent sale will make all the difference to the whole experience of selling your home. Ask how often they communicate with you and how. Ask what technology systems are in place to ensure information about enquiries and feedback following viewings is recorded and responded to.
- Sales progression
An agency dedicated to chasing sales through and keeping you informed will speed up the process of selling with minimum fuss to you.
- Professional bodies
An agency that is a member of regulatory and redress authorities such as the Ombudsman for Estate Agents will provide you assurance that they work to a Code of Practice and measures are in place to solve any problems should they occur.
- Independent agency
An independent agency managed by its owners will provide greater flexibility to meet your specific requirements. The team will also be managed by someone who is passionate and driven to make the business successful.
